Tasneem Azad

Tasneem Azad

Managing Director, Testifying Expert

Tasneem Azad is a Regional Managing Director in the Expert Services practice, based London. Tasneem also serves as the Head of Commercial Expert Analysis and the Head of Economics Disputes Consulting for the EMEA region.

Tasneem leverages more than 20 years of experience across a range of industries, including technology and internet platforms, financial services and payments systems, media (broadcast television, radio and digital), retail and wholesale insurance, information, communications (fixed and mobile), utilities (water and energy) and network infrastructure.

Tasneem provides expert economic advice to clients across a variety of contexts. Her expertise spans commercial litigation, class actions and international arbitration matters, where she offers oral testimony on factual causation, economic quantum issues and market assessments. She also has a key focus on securities litigation, assessing share prices through market recreation and event studies and undertaking portfolio modelling. In competition and anti-trust cases, Tasneem addresses dominance, anti-competitive conduct, cartel follow-on claims, merger control and state-aid issues. Her skills extend to regulatory investigations and market inquiries before bodies such as the European Commission, the UK Competition and Markets Authority and the UK Financial Conduct Authority. Additionally, she provides economic advice in respect of transactional due diligence, public policy, behavioral economics issues and conduct regulation in financial services and payment systems markets.

Tasneem supports projects with the application of economic techniques including complex data analytics, statistical and econometric analyses, survey design and conjoint analyses, benchmarking, demand and market modelling, profitability analyses, pricing assessments, economic impact and cost-benefit analyses and scenario and option analyses.

On competition and anti-trust issues, Tasneem is recognized as a world-leading practitioner in the current Euromoney Expert Guide on Competition and Antitrust and was recognized by W@Competition in its top ‘40 in their 40s’ Competition Professionals in Europe, the Americas and Africa.

Prior to Kroll, Tasneem was a managing director at a global professional services firm leading its European Economics practice. Before that, she was a director within a London-based economics consultancy and a member of the UK Government Economic Service—holding posts at the then Department of Trade and Industry, Her Majesty’s Cabinet Office, the Office of Fair Trading and a UK sectoral regulator. Tasneem was seconded to the European Commission as national expert on competition and regulation.

Tasneem earned a bachelor’s degree in economics and a master’s degree in economics and philosophy, both from the London School of Economics. She also completed a master’s level course in industrial economics from the London School of Economics.  Tasneem is a member of the Society of Professional Economists.



Expert Services

Independent expert analysis, testimony, advice and investigations for complex disputes and projects.

Accounting Expert Services

Kroll offers forensic accounting, litigations consulting and expert dispute resolution from post-acquisition disputes to tax claims, ensuring clarity and precision.

Commercial and Economic Disputes Expert Services

Kroll excels in assessing financial loss and damages in complex commercial litigation, and offers robust analysis and testimony in M&A and post-acquisition matters.